The Value of Digital Innovation for Tourism Entrepreneurs in Rural Iceland

Magdalena Falter, Gunnar Þór Jóhannesson · 2023 · Academica Turistica

Summary. Rural tourism entrepreneurs in Iceland don't necessarily view digital innovation and digitalization as connected, despite global policy emphasis on smart tourism. Through interviews with 34 entrepreneurs and support system members, the study reveals a gap between policy expectations and ground-level practice. Rural Icelandic tourism businesses show limited engagement with digital innovation, suggesting that policy-driven digital transformation agendas don't automatically translate into meaningful adoption or perceived value among rural entrepreneurs.

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@article{falter-2023-value-digital-innovation-tourism-entrepreneurs,
  title   = {The Value of Digital Innovation for Tourism Entrepreneurs in Rural Iceland},
  author  = {Magdalena Falter and Gunnar Þór Jóhannesson},
  journal = {Academica Turistica},
  year    = {2023},
  doi     = {10.26493/2335-4194.16.191-204},
  url     = {https://doi.org/10.26493/2335-4194.16.191-204}
}

TY  - JOUR
TI  - The Value of Digital Innovation for Tourism Entrepreneurs in Rural Iceland
AU  - Magdalena Falter
AU  - Gunnar Þór Jóhannesson
JO  - Academica Turistica
PY  - 2023
DO  - 10.26493/2335-4194.16.191-204
UR  - https://doi.org/10.26493/2335-4194.16.191-204
ER  - 

Details

DOI

10.26493/2335-4194.16.191-204

Countries

Iceland

Regions

Europe

Categories

broadband-and-digital, entrepreneurship, policy

Added

2026-04-28