Strategy and Innovation of Mushroom Business in Rural Area Indonesia: Case Study of a Developed Mushroom Enterprise from Cianjur district, West Java, Indonesia

Rendi Febrianda, Hiromi Tokuda · 2017 · International Journal of Social Science Studies

Summary. Mushroom farming in Indonesia's Cianjur district succeeds through dual strategies: technological innovations that boost yields and attract markets, and organizational innovations using contract farming agreements with local producers. These approaches reduce market failures and production risks while building community capacity. Success depends on cooperation with external sources and adaptation to local conditions.

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Febrianda, R., & Tokuda, H.. (2017). Strategy and Innovation of Mushroom Business in Rural Area Indonesia: Case Study of a Developed Mushroom Enterprise from Cianjur district, West Java, Indonesia. International Journal of Social Science Studies. https://doi.org/10.11114/ijsss.v5i6.2304

@article{febrianda-2017-strategy-innovation-mushroom-business-rural,
  title   = {Strategy and Innovation of Mushroom Business in Rural Area Indonesia: Case Study of a Developed Mushroom Enterprise from Cianjur district, West Java, Indonesia},
  author  = {Rendi Febrianda and Hiromi Tokuda},
  journal = {International Journal of Social Science Studies},
  year    = {2017},
  doi     = {10.11114/ijsss.v5i6.2304},
  url     = {https://doi.org/10.11114/ijsss.v5i6.2304}
}

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Details

DOI: 10.11114/ijsss.v5i6.2304
Countries: Indonesia
Regions: Asia
Categories: agtech, entrepreneurship, innovation-networks
Added: 2026-04-28