Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations

Klaus Fichter, Jens Clausen · 2016 · Journal of Innovation Management

Summary. This study analyzes 100 sustainable product and service innovations to understand what drives their market adoption. The researchers identified five distinct diffusion patterns, each shaped by different factors, actors, and institutional conditions. The findings show that sustainable innovations follow varied adoption paths, and understanding these differences helps explain why some innovations succeed while others fail.

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Fichter, K., & Clausen, J.. (2016). Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations. Journal of Innovation Management. https://doi.org/10.24840/2183-0606_004.002_0004

@article{fichter-2016-diffusion-dynamics-sustainable-innovation-insights,
  title   = {Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations},
  author  = {Klaus Fichter and Jens Clausen},
  journal = {Journal of Innovation Management},
  year    = {2016},
  doi     = {10.24840/2183-0606_004.002_0004},
  url     = {https://doi.org/10.24840/2183-0606_004.002_0004}
}

TY  - JOUR
TI  - Diffusion Dynamics of Sustainable Innovation - Insights on Diffusion Patterns Based on the Analysis of 100 Sustainable Product and Service Innovations
AU  - Klaus Fichter
AU  - Jens Clausen
JO  - Journal of Innovation Management
PY  - 2016
DO  - 10.24840/2183-0606_004.002_0004
UR  - https://doi.org/10.24840/2183-0606_004.002_0004
ER  -

Details

DOI: 10.24840/2183-0606_004.002_0004
Countries: Germany
Regions: Europe
Categories: climate-and-environment, innovation-theory, general-innovation
Added: 2026-04-28