Culture and entrepreneurial opportunity in high- and low-entrepreneurship rural communities

Michael William-Patrick Fortunato, Theodore R. Alter · 2016 · Journal of Enterprising Communities People and Places in the Global Economy

Summary. Rural entrepreneurs in high- and low-entrepreneurship communities conceptualize business opportunities differently than existing theory suggests. The study examined six rural communities across Pennsylvania, Wisconsin, and Maine, finding that entrepreneurs neither simply discover nor create opportunities in the ways literature describes. Instead, cultural context shapes how entrepreneurs recognize and act on opportunities, with different community actors holding equally valid but distinct views on opportunity emergence.

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Fortunato, M. W., & Alter, T. R.. (2016). Culture and entrepreneurial opportunity in high- and low-entrepreneurship rural communities. Journal of Enterprising Communities People and Places in the Global Economy. https://doi.org/10.1108/jec-04-2015-0026

@article{fortunato-2016-culture-entrepreneurial-opportunity-high-low,
  title   = {Culture and entrepreneurial opportunity in high- and low-entrepreneurship rural communities},
  author  = {Michael William-Patrick Fortunato and Theodore R. Alter},
  journal = {Journal of Enterprising Communities People and Places in the Global Economy},
  year    = {2016},
  doi     = {10.1108/jec-04-2015-0026},
  url     = {https://doi.org/10.1108/jec-04-2015-0026}
}

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Details

DOI: 10.1108/jec-04-2015-0026
Countries: United States
Regions: North America
Categories: entrepreneurship, regional-innovation-systems
Added: 2026-04-28