Entrepreneurial opportunities with toolkits for user innovation and design

Nikolaus Franke, Martin Schreier · 2002 · The International Journal on Media Management

Summary. User innovation toolkits shift product design from manufacturers to customers, enabling companies to develop products that precisely match customer needs while avoiding costly market research. The paper identifies two entrepreneurial strategies: high-end toolkits for radical innovation and low-end toolkits for mature markets. Startups are best positioned to exploit these opportunities, either as manufacturers or as intermediaries between users and established producers.

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@article{franke-2002-entrepreneurial-opportunities-toolkits-user-innovation,
  title   = {Entrepreneurial opportunities with toolkits for user innovation and design},
  author  = {Nikolaus Franke and Martin Schreier},
  journal = {The International Journal on Media Management},
  year    = {2002},
  doi     = {10.1080/14241270209390004},
  url     = {https://doi.org/10.1080/14241270209390004}
}

TY  - JOUR
TI  - Entrepreneurial opportunities with toolkits for user innovation and design
AU  - Nikolaus Franke
AU  - Martin Schreier
JO  - The International Journal on Media Management
PY  - 2002
DO  - 10.1080/14241270209390004
UR  - https://doi.org/10.1080/14241270209390004
ER  - 

Details

DOI

10.1080/14241270209390004

Countries

Austria

Regions

Europe

Categories

entrepreneurship, innovation-theory, general-innovation

Added

2026-04-28