Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market

Nikolaus Franke, Frank T. Piller · 2004 · Journal of Product Innovation Management

Summary. Customers using design toolkits to create personalized watches show high design diversity and willingness to pay substantial premiums—averaging 100% more than standard watches. The study of 717 participants demonstrates that even simple toolkits enable meaningful customization, creating real value by letting consumers express individual preferences. Customer designs vary widely yet show coherent patterns, indicating heterogeneous but non-random preferences.

Read the original

@article{franke-2004-value-creation-toolkits-user-innovation,
  title   = {Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market},
  author  = {Nikolaus Franke and Frank T. Piller},
  journal = {Journal of Product Innovation Management},
  year    = {2004},
  doi     = {10.1111/j.0737-6782.2004.00094.x},
  url     = {https://doi.org/10.1111/j.0737-6782.2004.00094.x}
}

TY  - JOUR
TI  - Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market
AU  - Nikolaus Franke
AU  - Frank T. Piller
JO  - Journal of Product Innovation Management
PY  - 2004
DO  - 10.1111/j.0737-6782.2004.00094.x
UR  - https://doi.org/10.1111/j.0737-6782.2004.00094.x
ER  - 

Details

DOI

10.1111/j.0737-6782.2004.00094.x

Countries

Austria

Regions

Europe

Categories

innovation-theory, entrepreneurship, general-innovation

Added

2026-04-28