The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations

Federico Frattini, Mattia Bianchi, Alfredo De Massis, Uroš Sikimić · 2013 · Journal of Product Innovation Management

Summary. Early adopters play different roles in spreading platform versus nonplatform innovations. For platform innovations, early adopters drive diffusion by sharing their opinions and experiences with others. For nonplatform innovations, early adopters drive diffusion through imitation—later buyers adopt simply because competitors have adopted. Firms should target different early adopter segments based on innovation type to maximize diffusion success.

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@article{frattini-2013-role-early-adopters-diffusion-new,
  title   = {The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations},
  author  = {Federico Frattini and Mattia Bianchi and Alfredo De Massis and Uroš Sikimić},
  journal = {Journal of Product Innovation Management},
  year    = {2013},
  doi     = {10.1111/jpim.12108},
  url     = {https://doi.org/10.1111/jpim.12108}
}

TY  - JOUR
TI  - The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations
AU  - Federico Frattini
AU  - Mattia Bianchi
AU  - Alfredo De Massis
AU  - Uroš Sikimić
JO  - Journal of Product Innovation Management
PY  - 2013
DO  - 10.1111/jpim.12108
UR  - https://doi.org/10.1111/jpim.12108
ER  - 

Details

DOI

10.1111/jpim.12108

Countries

Italy

Regions

Europe

Categories

innovation-theory, entrepreneurship, general-innovation

Added

2026-04-28