Getting Customers' Ideas to Work for You: Learning from Dell how to Succeed with Online User Innovation Communities

Paul Michael Di Gangi, Molly Wasko, Robert E. Hooker · 2010 · Journal of the Association for Information Systems

Summary. Dell's IdeaStorm online community demonstrates how firms can harness user innovation through Web 2.0 platforms. The study identifies four critical challenges: understanding submitted ideas, selecting the best ones, balancing community transparency with competitive secrecy, and maintaining long-term engagement. Analysis of IdeaStorm's first 18 months yields seven practical recommendations for companies seeking to integrate user-generated innovation into their product development processes.

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Gangi, P. M. D., Wasko, M., & Hooker, R. E.. (2010). Getting Customers' Ideas to Work for You: Learning from Dell how to Succeed with Online User Innovation Communities. Journal of the Association for Information Systems. https://aisel.aisnet.org/misqe/vol9/iss4/4

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  title   = {Getting Customers' Ideas to Work for You: Learning from Dell how to Succeed with Online User Innovation Communities},
  author  = {Paul Michael Di Gangi and Molly Wasko and Robert E. Hooker},
  journal = {Journal of the Association for Information Systems},
  year    = {2010},
  url     = {https://aisel.aisnet.org/misqe/vol9/iss4/4}
}

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AU  - Molly Wasko
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Details

Countries: United States
Regions: North America
Categories: entrepreneurship, innovation-networks, general-innovation
Added: 2026-04-28