Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs
Summary. Rural entrepreneurs' intention to adopt information and communication technology depends on social influence, perceived relative advantage, and ease of use. Online businesses and experienced entrepreneurs show different adoption patterns than offline businesses and novices. Highlighting ICT's competitive advantages particularly motivates offline businesses, while emphasizing simplicity appeals to inexperienced entrepreneurs.
Cite this article
Geng, L., Hui, H., Liang, X., Yan, S., & Xue, Y.. (2023). Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs. SAGE Open. https://doi.org/10.1177/21582440231197112
Geng, Lili, et al. “Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs.” SAGE Open, 2023. https://doi.org/10.1177/21582440231197112.
Geng, Lili, Huixian Hui, Xiaomeng Liang, Shaocong Yan, and Yongji Xue. 2023. “Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs.” SAGE Open. https://doi.org/10.1177/21582440231197112.
@article{geng-2023-factors-affecting-intention-toward-ict,
title = {Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs},
author = {Lili Geng and Huixian Hui and Xiaomeng Liang and Shaocong Yan and Yongji Xue},
journal = {SAGE Open},
year = {2023},
doi = {10.1177/21582440231197112},
url = {https://doi.org/10.1177/21582440231197112}
}
TY - JOUR TI - Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs AU - Lili Geng AU - Huixian Hui AU - Xiaomeng Liang AU - Shaocong Yan AU - Yongji Xue JO - SAGE Open PY - 2023 DO - 10.1177/21582440231197112 UR - https://doi.org/10.1177/21582440231197112 ER -
Details
- DOI
- 10.1177/21582440231197112
- Countries
- China
- Regions
- Asia
- Categories
- broadband-and-digital, entrepreneurship
- Added
- 2026-04-28