Stories from the margins: Entrepreneurial self-efficacy and social innovation among rural women entrepreneurs in Oman

Suhail M. Ghouse, Gerard McElwee · 2026 · The International Journal of Entrepreneurship and Innovation

Summary. Rural women entrepreneurs in Oman develop entrepreneurial self-efficacy through psychological resilience, informal social networks, digital tools, and cultural positioning despite institutional exclusion and resource constraints. The study shows these women leverage family connections, traditional skills, and mobile technology to build confidence and sustain ventures. The research challenges top-down development models and demonstrates how micro-level adaptation and relational strategies enable inclusive entrepreneurship in gendered rural contexts.

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@article{ghouse-2026-stories-margins-entrepreneurial-self-efficacy,
  title   = {Stories from the margins: Entrepreneurial self-efficacy and social innovation among rural women entrepreneurs in Oman},
  author  = {Suhail M. Ghouse and Gerard McElwee},
  journal = {The International Journal of Entrepreneurship and Innovation},
  year    = {2026},
  doi     = {10.1177/14657503261422828},
  url     = {https://doi.org/10.1177/14657503261422828}
}

TY  - JOUR
TI  - Stories from the margins: Entrepreneurial self-efficacy and social innovation among rural women entrepreneurs in Oman
AU  - Suhail M. Ghouse
AU  - Gerard McElwee
JO  - The International Journal of Entrepreneurship and Innovation
PY  - 2026
DO  - 10.1177/14657503261422828
UR  - https://doi.org/10.1177/14657503261422828
ER  - 

Details

DOI

10.1177/14657503261422828

Countries

Oman

Categories

entrepreneurship, regional-innovation-systems, broadband-and-digital

Added

2026-04-28