The role of broadband adoption/use in the survival and growth of food and drink micro-businesses in remote-rural Scotland

Sayed Abdul Majid Gilani, Ansarullah Tantry, Soumaya Askri, Rommel Sergio · 2025 · Journal of Innovation and Entrepreneurship

Summary. Food and drink micro-businesses in remote-rural Scotland face specific barriers and drivers in adopting broadband. Researchers surveyed 141 restaurants and interviewed 42 owners, finding that bookings, customer use, transactions, and security drive adoption, while limited internet service provider options and restaurant location create barriers. The study develops a Broadband Adoption Framework and recommends policy changes to ensure rural businesses can access broadband effectively and reduce the digital divide.

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@article{gilani-2025-role-broadband-adoption-use-survival,
  title   = {The role of broadband adoption/use in the survival and growth of food and drink micro-businesses in remote-rural Scotland},
  author  = {Sayed Abdul Majid Gilani and Ansarullah Tantry and Soumaya Askri and Rommel Sergio},
  journal = {Journal of Innovation and Entrepreneurship},
  year    = {2025},
  doi     = {10.1186/s13731-025-00609-2},
  url     = {https://doi.org/10.1186/s13731-025-00609-2}
}

TY  - JOUR
TI  - The role of broadband adoption/use in the survival and growth of food and drink micro-businesses in remote-rural Scotland
AU  - Sayed Abdul Majid Gilani
AU  - Ansarullah Tantry
AU  - Soumaya Askri
AU  - Rommel Sergio
JO  - Journal of Innovation and Entrepreneurship
PY  - 2025
DO  - 10.1186/s13731-025-00609-2
UR  - https://doi.org/10.1186/s13731-025-00609-2
ER  - 

Details

DOI

10.1186/s13731-025-00609-2

Countries

United Kingdom

Regions

Europe

Categories

broadband-and-digital, food-systems, entrepreneurship, general-innovation

Added

2026-09-01