Changing Connectivity into Capability: The Quality of Broadband, Sensing, and Digital Change in Rural Retail Small and Medium-Sized Enterprises

Amit Vitthal Gogawale · 2025 · Advanced International Journal for Research

Summary. Rural retail small and medium-sized enterprises with better broadband quality and sensing capability achieve greater digital transformation intensity, which improves their business performance. A survey of 742 firms confirmed that broadband quality and sensing capability directly drive digital change, which in turn enhances firm-level performance. Rural retailers currently lag in digital adoption, but improving connectivity and data sensing capacity enables meaningful business improvements.

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@article{gogawale-2025-changing-connectivity-capability-quality-broadband,
  title   = {Changing Connectivity into Capability: The Quality of Broadband, Sensing, and Digital Change in Rural Retail Small and Medium-Sized Enterprises},
  author  = {Amit Vitthal Gogawale},
  journal = {Advanced International Journal for Research},
  year    = {2025},
  doi     = {10.63363/aijfr.2025.v06i05.1589},
  url     = {https://doi.org/10.63363/aijfr.2025.v06i05.1589}
}

TY  - JOUR
TI  - Changing Connectivity into Capability: The Quality of Broadband, Sensing, and Digital Change in Rural Retail Small and Medium-Sized Enterprises
AU  - Amit Vitthal Gogawale
JO  - Advanced International Journal for Research
PY  - 2025
DO  - 10.63363/aijfr.2025.v06i05.1589
UR  - https://doi.org/10.63363/aijfr.2025.v06i05.1589
ER  - 

Details

DOI

10.63363/aijfr.2025.v06i05.1589

Categories

broadband-and-digital, entrepreneurship, general-innovation

Added

2026-04-29