Fast and expensive: the diffusion of a disappointing innovation

Henrich R. Greve · 2011 · Strategic Management Journal

Summary. Firms often imitate innovations adopted by competitors, but this study shows that when an innovation underperforms expectations, observing other firms actually use or abandon it deters further adoption. The research demonstrates that negative information from early adopters halts diffusion of disappointing innovations, even though firms initially imitate the adoption decision itself.

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@article{greve-2011-fast-expensive-diffusion-disappointing-innovation,
  title   = {Fast and expensive: the diffusion of a disappointing innovation},
  author  = {Henrich R. Greve},
  journal = {Strategic Management Journal},
  year    = {2011},
  doi     = {10.1002/smj.922},
  url     = {https://doi.org/10.1002/smj.922}
}

TY  - JOUR
TI  - Fast and expensive: the diffusion of a disappointing innovation
AU  - Henrich R. Greve
JO  - Strategic Management Journal
PY  - 2011
DO  - 10.1002/smj.922
UR  - https://doi.org/10.1002/smj.922
ER  - 

Details

DOI

10.1002/smj.922

Categories

innovation-theory, innovation-networks, general-innovation

Added

2026-04-28