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“It is my place”: residents’ community-based psychological ownership and its impact on rural tourism participation

Jingjing Guan, Dingwen Zhu, Shiyun Cheng, Qiucheng Li · 2024 · Journal of Sustainable Tourism

Summary. This study develops a scale measuring community-based psychological ownership—how residents feel they belong to and identify with their rural community. Using surveys across villages in Zhejiang, China, the researchers found that residents' sense of self-identity, self-efficacy, responsibility, and belonging strongly predict their participation in rural tourism development. Conversely, feelings of possession and territoriality either had no effect or discouraged participation. The findings suggest that fostering the right psychological connections to community drives sustainable tourism engagement.

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Guan, J., Zhu, D., Cheng, S., & Li, Q.. (2024). “It is my place”: residents’ community-based psychological ownership and its impact on rural tourism participation. Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2024.2346779

Details

DOI
10.1080/09669582.2024.2346779
Countries
China
Regions
Asia
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28