The impact of market size and users’ sophistication on innovation: the patterns of demand

Marco Guerzoni · 2009 · Economics of Innovation and New Technology

Summary. This paper develops a theoretical model showing how demand drives innovation through two key factors: market size and user sophistication. The author argues that these conditions create firm incentives to innovate and proposes a taxonomy of industries based on these demand characteristics. The work provides analytical foundations for demand-pull innovation theory.

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Guerzoni, M.. (2009). The impact of market size and users’ sophistication on innovation: the patterns of demand. Economics of Innovation and New Technology. https://doi.org/10.1080/10438590903016526

@article{guerzoni-2009-impact-market-size-users-sophistication,
  title   = {The impact of market size and users’ sophistication on innovation: the patterns of demand},
  author  = {Marco Guerzoni},
  journal = {Economics of Innovation and New Technology},
  year    = {2009},
  doi     = {10.1080/10438590903016526},
  url     = {https://doi.org/10.1080/10438590903016526}
}

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TI  - The impact of market size and users’ sophistication on innovation: the patterns of demand
AU  - Marco Guerzoni
JO  - Economics of Innovation and New Technology
PY  - 2009
DO  - 10.1080/10438590903016526
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Details

DOI: 10.1080/10438590903016526
Countries: Germany
Regions: Europe
Categories: innovation-theory, general-innovation
Added: 2026-04-28