Analyzing Awareness and Adoption of E-commerce and Online Transactions in Rural India: Bridging the Digital Divide for Rural India

Ayush Gupta, Abhinav Prajapati, Avinash Sharma, Aditya Kumar, Yojna Arora · 2024

Summary. This study examines rural Indians' awareness and adoption of e-commerce and online transactions. Researchers surveyed rural residents to measure their use of e-commerce platforms and digital payment methods including cards, UPI, net banking, and wallets. They analyzed adoption patterns across demographic factors like age, income, gender, and occupation to understand how rural communities participate in India's digital economy and identify gaps in the digital divide.

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@article{gupta-2024-analyzing-awareness-adoption-e-commerce,
  title   = {Analyzing Awareness and Adoption of E-commerce and Online Transactions in Rural India: Bridging the Digital Divide for Rural India},
  author  = {Ayush Gupta and Abhinav Prajapati and Avinash Sharma and Aditya Kumar and Yojna Arora},
  year    = {2024},
  doi     = {10.1109/iceect61758.2024.10739327},
  url     = {https://doi.org/10.1109/iceect61758.2024.10739327}
}

TY  - JOUR
TI  - Analyzing Awareness and Adoption of E-commerce and Online Transactions in Rural India: Bridging the Digital Divide for Rural India
AU  - Ayush Gupta
AU  - Abhinav Prajapati
AU  - Avinash Sharma
AU  - Aditya Kumar
AU  - Yojna Arora
PY  - 2024
DO  - 10.1109/iceect61758.2024.10739327
UR  - https://doi.org/10.1109/iceect61758.2024.10739327
ER  - 

Details

DOI

10.1109/iceect61758.2024.10739327

Countries

India

Regions

Asia

Categories

broadband-and-digital, entrepreneurship, general-innovation

Added

2026-06-01