Rural Entrepreneurship Success Factors: An Empirical Investigation in an Emerging Market

Prince Gyimah, Robert N. Lussier · 2021 · Journal of Small Business Strategy

Summary. This study identifies key factors distinguishing successful from failed small businesses in rural emerging markets. Using logistic regression on 230 rural businesses, the researchers found that capital, industry experience, staffing, and marketing skills most significantly predict success. The Lussier prediction model achieved 71% accuracy, validating its use across both advanced and developing economies and providing practical guidance for rural entrepreneurs, policymakers, and financial institutions.

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Gyimah, P., & Lussier, R. N.. (2021). Rural Entrepreneurship Success Factors: An Empirical Investigation in an Emerging Market. Journal of Small Business Strategy. https://doi.org/10.53703/001c.29470

@article{gyimah-2021-rural-entrepreneurship-success-factors-empirical,
  title   = {Rural Entrepreneurship Success Factors: An Empirical Investigation in an Emerging Market},
  author  = {Prince Gyimah and Robert N. Lussier},
  journal = {Journal of Small Business Strategy},
  year    = {2021},
  doi     = {10.53703/001c.29470},
  url     = {https://doi.org/10.53703/001c.29470}
}

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TI  - Rural Entrepreneurship Success Factors: An Empirical Investigation in an Emerging Market
AU  - Prince Gyimah
AU  - Robert N. Lussier
JO  - Journal of Small Business Strategy
PY  - 2021
DO  - 10.53703/001c.29470
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Details

DOI: 10.53703/001c.29470
Countries: United States
Regions: North America
Categories: entrepreneurship, innovation-theory, regional-innovation-systems
Added: 2026-04-28