A Firm‐Level Analysis on the Relative Difference between Technology‐Driven and Market‐Driven Disruptive Business Model Innovations

Solomon Russom Habtay · 2012 · Creativity and Innovation Management

Summary. This study compares how technology-driven and market-driven innovations disrupt markets by analyzing four firms over 5–15 years. Technology-driven innovations follow predicted disruption patterns, while market-driven innovations hit a bottleneck where initial strategic choices and costs limit further disruption potential. The findings show that market-driven innovations face constraints that technology-driven ones do not.

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Habtay, S. R.. (2012). A Firm‐Level Analysis on the Relative Difference between Technology‐Driven and Market‐Driven Disruptive Business Model Innovations. Creativity and Innovation Management. https://doi.org/10.1111/j.1467-8691.2012.00628.x

@article{habtay-2012-firm-level-analysis-relative-difference,
  title   = {A Firm‐Level Analysis on the Relative Difference between Technology‐Driven and Market‐Driven Disruptive Business Model Innovations},
  author  = {Solomon Russom Habtay},
  journal = {Creativity and Innovation Management},
  year    = {2012},
  doi     = {10.1111/j.1467-8691.2012.00628.x},
  url     = {https://doi.org/10.1111/j.1467-8691.2012.00628.x}
}

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JO  - Creativity and Innovation Management
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DO  - 10.1111/j.1467-8691.2012.00628.x
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Details

DOI: 10.1111/j.1467-8691.2012.00628.x
Countries: South Africa
Regions: Africa
Categories: innovation-theory, general-innovation
Added: 2026-04-28