Forty Years of Diffusion of Innovations: Utility and Value in Public Health

Muhiuddin Haider, Gary L. Kreps · 2004 · Journal of Health Communication

Summary. Rogers' Diffusion of Innovations model explains how new ideas spread through social systems via communication channels over time. Applied across thousands of studies spanning six decades, the model accounts for varying adoption rates and behavioral change. It has proven valuable for understanding how innovations—from agricultural technologies to public health interventions like HIV/AIDS prevention—take hold in populations.

Read the original

Cite this article

Haider, M., & Kreps, G. L.. (2004). Forty Years of Diffusion of Innovations: Utility and Value in Public Health. Journal of Health Communication. https://doi.org/10.1080/10810730490271430

@article{haider-2004-forty-years-diffusion-innovations-utility,
  title   = {Forty Years of Diffusion of Innovations: Utility and Value in Public Health},
  author  = {Muhiuddin Haider and Gary L. Kreps},
  journal = {Journal of Health Communication},
  year    = {2004},
  doi     = {10.1080/10810730490271430},
  url     = {https://doi.org/10.1080/10810730490271430}
}

TY  - JOUR
TI  - Forty Years of Diffusion of Innovations: Utility and Value in Public Health
AU  - Muhiuddin Haider
AU  - Gary L. Kreps
JO  - Journal of Health Communication
PY  - 2004
DO  - 10.1080/10810730490271430
UR  - https://doi.org/10.1080/10810730490271430
ER  -

Details

DOI: 10.1080/10810730490271430
Countries: United States
Regions: North America
Categories: innovation-theory, general-innovation
Added: 2026-04-28