Review of Rural Marketing in India and Innovations in Rural Marketing
Summary. Rural India's 833 million people represent a growing market attracting businesses. As rural literacy and awareness increase, consumers demand better value. Successful rural marketing requires understanding local consumers, direct engagement, and product demonstrations. The paper reviews marketing innovations and strategies that have emerged to serve rural Indian markets, concluding that rural marketing development offers significant economic opportunities for both businesses and rural communities.
Cite this article
Hakhroo, B. P.. (2020). Review of Rural Marketing in India and Innovations in Rural Marketing. International Journal of Engineering and Management Research. https://doi.org/10.31033/ijemr.10.5.2
Hakhroo, Bhavika Pandita. “Review of Rural Marketing in India and Innovations in Rural Marketing.” International Journal of Engineering and Management Research, 2020. https://doi.org/10.31033/ijemr.10.5.2.
Hakhroo, Bhavika Pandita. 2020. “Review of Rural Marketing in India and Innovations in Rural Marketing.” International Journal of Engineering and Management Research. https://doi.org/10.31033/ijemr.10.5.2.
@article{hakhroo-2020-review-rural-marketing-india-innovations,
title = {Review of Rural Marketing in India and Innovations in Rural Marketing},
author = {Bhavika Pandita Hakhroo},
journal = {International Journal of Engineering and Management Research},
year = {2020},
doi = {10.31033/ijemr.10.5.2},
url = {https://doi.org/10.31033/ijemr.10.5.2}
}
TY - JOUR TI - Review of Rural Marketing in India and Innovations in Rural Marketing AU - Bhavika Pandita Hakhroo JO - International Journal of Engineering and Management Research PY - 2020 DO - 10.31033/ijemr.10.5.2 UR - https://doi.org/10.31033/ijemr.10.5.2 ER -
Details
- DOI
- 10.31033/ijemr.10.5.2
- Countries
- India
- Regions
- Asia
- Categories
- entrepreneurship, rural-data-and-definitions
- Added
- 2026-04-28