Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations
Summary. This paper examines how social-networking sites create tribal communities around celebrity brands. The authors analyze online fan groups to understand how members develop shared identities, interact creatively, and critique marketing practices. They identify tribal innovations that emerge from the sense of belonging and togetherness within these emotional communities.
Cite this article
Hamilton, K., & Hewer, P.. (2010). Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations. Journal of Marketing Management. https://doi.org/10.1080/02672571003679894
Hamilton, Kathy, and Paul Hewer. “Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations.” Journal of Marketing Management, 2010. https://doi.org/10.1080/02672571003679894.
Hamilton, Kathy, and Paul Hewer. 2010. “Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations.” Journal of Marketing Management. https://doi.org/10.1080/02672571003679894.
@article{hamilton-2010-tribal-mattering-spaces-social-networking,
title = {Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations},
author = {Kathy Hamilton and Paul Hewer},
journal = {Journal of Marketing Management},
year = {2010},
doi = {10.1080/02672571003679894},
url = {https://doi.org/10.1080/02672571003679894}
}
TY - JOUR TI - Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations AU - Kathy Hamilton AU - Paul Hewer JO - Journal of Marketing Management PY - 2010 DO - 10.1080/02672571003679894 UR - https://doi.org/10.1080/02672571003679894 ER -
Details
- DOI
- 10.1080/02672571003679894
- Countries
- United Kingdom
- Regions
- Europe
- Categories
- innovation-theory, innovation-networks, general-innovation
- Added
- 2026-04-28