A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation

Dermot J. Hayes, Sergio H. Lence, Hayes, Dermot J., Lence, Sergio H. · 2002 · AgEcon Search (University of Minnesota, USA)

Summary. The U.S. Midwest commodity agriculture system efficiently produces and distributes meat and grain at low cost, but it prevents consumer preferences from reaching farmers. Farmer-owned brands can solve this problem by creating direct signals between consumers and producers, allowing farmers to capture premiums for differentiated products that consumers want but cannot currently obtain through commodity channels.

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Hayes, D. J., Lence, S. H., J., H. D., & H., L. S.. (2002). A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation. AgEcon Search (University of Minnesota, USA). https://doi.org/10.22004/ag.econ.132210

@article{hayes-2002-new-brand-agriculture-farmer-owned,
  title   = {A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation},
  author  = {Dermot J. Hayes and Sergio H. Lence and Hayes, Dermot J. and Lence, Sergio H.},
  journal = {AgEcon Search (University of Minnesota, USA)},
  year    = {2002},
  doi     = {10.22004/ag.econ.132210},
  url     = {https://doi.org/10.22004/ag.econ.132210}
}

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TI  - A New Brand of Agriculture: Farmer-Owned Brands Reward Innovation
AU  - Dermot J. Hayes
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AU  - Hayes, Dermot J.
AU  - Lence, Sergio H.
JO  - AgEcon Search (University of Minnesota, USA)
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Details

DOI: 10.22004/ag.econ.132210
Countries: United States
Regions: North America
Categories: food-systems, entrepreneurship
Added: 2026-04-28