User involvement in radical innovation: are consumers conservative?

Eva Heiskanen, Kaarina Hyvönen, Mari Niva, Mika Pantzar, Päivi Timonen, Johanna Varjonen · 2007 · European Journal of Innovation Management

Summary. Consumers reject radical innovations for reasons beyond mere ignorance. This study of food product concepts shows that resistance stems from concerns about instrumentalism, loss of autonomy, organizational complexity, and systemic effects. Companies should take consumer objections seriously during early-stage development rather than treating concept testing as a simple pass/fail screen, using it instead to understand how innovations affect daily life and society.

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@article{heiskanen-2007-user-involvement-radical-innovation-consumers,
  title   = {User involvement in radical innovation: are consumers conservative?},
  author  = {Eva Heiskanen and Kaarina Hyvönen and Mari Niva and Mika Pantzar and Päivi Timonen and Johanna Varjonen},
  journal = {European Journal of Innovation Management},
  year    = {2007},
  doi     = {10.1108/14601060710828790},
  url     = {https://doi.org/10.1108/14601060710828790}
}

TY  - JOUR
TI  - User involvement in radical innovation: are consumers conservative?
AU  - Eva Heiskanen
AU  - Kaarina Hyvönen
AU  - Mari Niva
AU  - Mika Pantzar
AU  - Päivi Timonen
AU  - Johanna Varjonen
JO  - European Journal of Innovation Management
PY  - 2007
DO  - 10.1108/14601060710828790
UR  - https://doi.org/10.1108/14601060710828790
ER  - 

Details

DOI

10.1108/14601060710828790

Countries

Finland

Regions

Europe

Categories

innovation-theory, food-systems, general-innovation

Added

2026-04-28