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Why we should rethink ‘adoption’ in agricultural innovation: Empirical insights from Malawi

Thirze Hermans, Stephen Whitfield, Andrew J. Dougill, Christian Thierfelder · 2020 · Land Degradation and Development

Summary. This study challenges the standard adoption framework for measuring agricultural innovation in Malawi. Using participatory research, the authors show that farmer decision-making around conservation agriculture is dynamic, multidimensional, and contextual—not the linear process assumed by typical technology transfer models. They identify four key factors shaping adoption: social dynamics, contextual costs and benefits, risk aversion, and practice adaptation. Effective scaling requires building on existing farming systems and knowledge.

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Hermans, T., Whitfield, S., Dougill, A. J., & Thierfelder, C.. (2020). Why we should rethink ‘adoption’ in agricultural innovation: Empirical insights from Malawi. Land Degradation and Development. https://doi.org/10.1002/ldr.3833

Details

DOI
10.1002/ldr.3833
Countries
Malawi
Categories
agtech, innovation-theory, climate-and-environment
Added
2026-04-28