Understanding broadband adoption in rural Australia
Summary. Rural Australian households adopt broadband based on three key factors: perceived relative advantage over existing technologies, expected utility outcomes, and availability of facilitating conditions like technical support. The study identifies specific challenges stakeholders face when promoting broadband adoption in rural areas and provides a household-level framework for understanding adoption behavior in rural settings.
Cite this article
Hill, S. R., Burgan, B., & Troshani, I.. (2011). Understanding broadband adoption in rural Australia. Industrial Management & Data Systems. https://doi.org/10.1108/02635571111161307
Hill, Sally Rao, et al. “Understanding broadband adoption in rural Australia.” Industrial Management & Data Systems, 2011. https://doi.org/10.1108/02635571111161307.
Hill, Sally Rao, Barry Burgan, and Indrit Troshani. 2011. “Understanding broadband adoption in rural Australia.” Industrial Management & Data Systems. https://doi.org/10.1108/02635571111161307.
@article{hill-2011-understanding-broadband-adoption-rural-australia,
title = {Understanding broadband adoption in rural Australia},
author = {Sally Rao Hill and Barry Burgan and Indrit Troshani},
journal = {Industrial Management & Data Systems},
year = {2011},
doi = {10.1108/02635571111161307},
url = {https://doi.org/10.1108/02635571111161307}
}
TY - JOUR TI - Understanding broadband adoption in rural Australia AU - Sally Rao Hill AU - Barry Burgan AU - Indrit Troshani JO - Industrial Management & Data Systems PY - 2011 DO - 10.1108/02635571111161307 UR - https://doi.org/10.1108/02635571111161307 ER -
Details
- DOI
- 10.1108/02635571111161307
- Countries
- Australia
- Regions
- Oceania
- Categories
- broadband-and-digital
- Added
- 2026-04-28