Social media: open innovation in SMEs finds new support

Emma L. Hitchen, Petra A. Nylund, Xavier Ferràs, Sergi Mussons · 2017 · Journal of Business Strategy

Summary. Small and medium-sized enterprises use social media to conduct open innovation with limited resources. The study of a startup called Aurea Productiva reveals how Web 2.0 tools create opportunities and challenges for collaborative innovation. SMEs can leverage social media by developing strategies that emphasize resource sharing, clearly communicating their vision, and building frameworks that enable external collaboration.

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Hitchen, E. L., Nylund, P. A., Ferràs, X., & Mussons, S.. (2017). Social media: open innovation in SMEs finds new support. Journal of Business Strategy. https://doi.org/10.1108/jbs-02-2016-0015

@article{hitchen-2017-social-media-open-innovation-smes,
  title   = {Social media: open innovation in SMEs finds new support},
  author  = {Emma L. Hitchen and Petra A. Nylund and Xavier Ferràs and Sergi Mussons},
  journal = {Journal of Business Strategy},
  year    = {2017},
  doi     = {10.1108/jbs-02-2016-0015},
  url     = {https://doi.org/10.1108/jbs-02-2016-0015}
}

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TI  - Social media: open innovation in SMEs finds new support
AU  - Emma L. Hitchen
AU  - Petra A. Nylund
AU  - Xavier Ferràs
AU  - Sergi Mussons
JO  - Journal of Business Strategy
PY  - 2017
DO  - 10.1108/jbs-02-2016-0015
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Details

DOI: 10.1108/jbs-02-2016-0015
Countries: Spain
Regions: Europe
Categories: entrepreneurship, innovation-networks, general-innovation
Added: 2026-04-28