Innovation gaps in Scandinavian rural tourism

Anne‐Mette Hjalager, Grzegorz Kwiatkowski, Martin Østervig Larsen · 2017 · Scandinavian Journal of Hospitality and Tourism

Summary. Rural tourism in Denmark, Norway, and Sweden has significant growth potential, but five innovation gaps prevent its realization: portfolio limitations, fragmented policy, knowledge deficits, weak change motivation, and misaligned resource interpretation. Consumer surveys reveal that new customer groups, especially from Germany, demand higher-quality, diversified products like outdoor activities and cultural events. Rural tourism businesses innovate slowly despite having assets to expand offerings without losing authenticity. The gap between customer expectations and spending patterns partly explains this sluggish innovation.

Read the original

@article{hjalager-2017-innovation-gaps-scandinavian-rural-tourism,
  title   = {Innovation gaps in Scandinavian rural tourism},
  author  = {Anne‐Mette Hjalager and Grzegorz Kwiatkowski and Martin Østervig Larsen},
  journal = {Scandinavian Journal of Hospitality and Tourism},
  year    = {2017},
  doi     = {10.1080/15022250.2017.1287002},
  url     = {https://doi.org/10.1080/15022250.2017.1287002}
}

TY  - JOUR
TI  - Innovation gaps in Scandinavian rural tourism
AU  - Anne‐Mette Hjalager
AU  - Grzegorz Kwiatkowski
AU  - Martin Østervig Larsen
JO  - Scandinavian Journal of Hospitality and Tourism
PY  - 2017
DO  - 10.1080/15022250.2017.1287002
UR  - https://doi.org/10.1080/15022250.2017.1287002
ER  - 

Details

DOI

10.1080/15022250.2017.1287002

Countries

Denmark, Norway, Sweden

Regions

Europe

Categories

regional-innovation-systems, policy

Added

2026-04-28