Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Khanh Le Phi Ho, Chau Ngoc Nguyen, Rajendra Adhikari, Morgan P. Miles, Laurie Bonney · 2017 · Journal of Innovation & Knowledge

Summary. This study examined 190 actors in Vietnam's beef cattle value chain to understand how market orientation drives innovation and financial performance. Market orientation itself did not directly improve performance, but customer orientation and inter-functional coordination within the chain significantly boosted innovation. Innovation then directly improved financial performance. The findings reveal how agricultural value chains in emerging economies can leverage internal coordination and customer focus to drive profitability.

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@article{ho-2017-exploring-market-orientation-innovation-financial,
  title   = {Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies},
  author  = {Khanh Le Phi Ho and Chau Ngoc Nguyen and Rajendra Adhikari and Morgan P. Miles and Laurie Bonney},
  journal = {Journal of Innovation & Knowledge},
  year    = {2017},
  doi     = {10.1016/j.jik.2017.03.008},
  url     = {https://doi.org/10.1016/j.jik.2017.03.008}
}

TY  - JOUR
TI  - Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
AU  - Khanh Le Phi Ho
AU  - Chau Ngoc Nguyen
AU  - Rajendra Adhikari
AU  - Morgan P. Miles
AU  - Laurie Bonney
JO  - Journal of Innovation & Knowledge
PY  - 2017
DO  - 10.1016/j.jik.2017.03.008
UR  - https://doi.org/10.1016/j.jik.2017.03.008
ER  - 

Details

DOI

10.1016/j.jik.2017.03.008

Countries

Vietnam

Regions

Asia

Categories

agtech, food-systems, regional-innovation-systems

Added

2026-04-28