Disruptive innovation from the perspective of innovation diffusion theory

Jonathan Ho · 2021 · Technology Analysis and Strategic Management

Summary. This paper examines disruptive innovation through the lens of innovation diffusion theory, focusing on how different adopter categories influence whether innovations successfully disrupt incumbent markets. The authors analyze both high-end and low-end disruptive innovations, arguing that crossing the critical gap between early niche markets and mainstream adoption depends on relative advantage and adopter group characteristics. Case studies of disk drives and computers demonstrate this framework.

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Ho, J.. (2021). Disruptive innovation from the perspective of innovation diffusion theory. Technology Analysis and Strategic Management. https://doi.org/10.1080/09537325.2021.1901873

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  title   = {Disruptive innovation from the perspective of innovation diffusion theory},
  author  = {Jonathan Ho},
  journal = {Technology Analysis and Strategic Management},
  year    = {2021},
  doi     = {10.1080/09537325.2021.1901873},
  url     = {https://doi.org/10.1080/09537325.2021.1901873}
}

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TI  - Disruptive innovation from the perspective of innovation diffusion theory
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Details

DOI: 10.1080/09537325.2021.1901873
Categories: innovation-theory, general-innovation
Added: 2026-04-28