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Frugal innovation and sustainable business models

Mokter Hossain · 2021 · Technology in Society

Summary. Frugal innovations emerging from grassroots communities in developing countries create sustainable business models that serve underserved customers. The study examines how individuals with limited education and resources develop affordable products through creative thinking, analyzing value proposition, creation, and capture across three cases. These innovations transform poor customers into viable consumer groups and contribute to sustainable development.

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Hossain, M.. (2021). Frugal innovation and sustainable business models. Technology in Society. https://doi.org/10.1016/j.techsoc.2020.101508

Details

DOI
10.1016/j.techsoc.2020.101508
Categories
entrepreneurship, innovation-theory, climate-and-environment, general-innovation
Added
2026-04-28