Pursuing Frugal Innovation for Sustainability at the Grassroots Level
Summary. Frugal innovation offers firms a practical approach to sustainability while serving underserved customers in developing countries. Three case studies from India show how frugal innovation creates new business models that address economic, social, and environmental challenges simultaneously. The paper argues that firms should adopt frugal innovation strategies to tackle pressing societal problems while promoting sustainability.
Cite this article
Hossain, M., Levänen, J., & Wierenga, M.. (2021). Pursuing Frugal Innovation for Sustainability at the Grassroots Level. Management and Organization Review. https://doi.org/10.1017/mor.2020.53
Hossain, Mokter, et al. “Pursuing Frugal Innovation for Sustainability at the Grassroots Level.” Management and Organization Review, 2021. https://doi.org/10.1017/mor.2020.53.
Hossain, Mokter, Jarkko Levänen, and Marleen Wierenga. 2021. “Pursuing Frugal Innovation for Sustainability at the Grassroots Level.” Management and Organization Review. https://doi.org/10.1017/mor.2020.53.
@article{hossain-2021-pursuing-frugal-innovation-sustainability-grassroots,
title = {Pursuing Frugal Innovation for Sustainability at the Grassroots Level},
author = {Mokter Hossain and Jarkko Levänen and Marleen Wierenga},
journal = {Management and Organization Review},
year = {2021},
doi = {10.1017/mor.2020.53},
url = {https://doi.org/10.1017/mor.2020.53}
}
TY - JOUR TI - Pursuing Frugal Innovation for Sustainability at the Grassroots Level AU - Mokter Hossain AU - Jarkko Levänen AU - Marleen Wierenga JO - Management and Organization Review PY - 2021 DO - 10.1017/mor.2020.53 UR - https://doi.org/10.1017/mor.2020.53 ER -
Details
- DOI
- 10.1017/mor.2020.53
- Countries
- India
- Regions
- Asia
- Categories
- innovation-theory, entrepreneurship, climate-and-environment, general-innovation
- Added
- 2026-04-28