Understanding the drivers of broadband adoption: the case of rural and remote Scotland
Summary. Rural and remote Scotland lags in broadband adoption despite availability. This paper develops causal and simulation models showing how adoption drivers interact. Past policies have influenced adoption rates, but greatest impact comes from targeting people uninterested in broadband. The findings suggest policy should focus on non-adopters rather than infrastructure alone to realize broadband's socio-economic benefits in rural areas.
Cite this article
Howick, S., & Whalley, J.. (2007). Understanding the drivers of broadband adoption: the case of rural and remote Scotland. Journal of the Operational Research Society. https://doi.org/10.1057/palgrave.jors.2602486
Howick, Susan, and Jason Whalley. “Understanding the drivers of broadband adoption: the case of rural and remote Scotland.” Journal of the Operational Research Society, 2007. https://doi.org/10.1057/palgrave.jors.2602486.
Howick, Susan, and Jason Whalley. 2007. “Understanding the drivers of broadband adoption: the case of rural and remote Scotland.” Journal of the Operational Research Society. https://doi.org/10.1057/palgrave.jors.2602486.
@article{howick-2007-understanding-drivers-broadband-adoption-case,
title = {Understanding the drivers of broadband adoption: the case of rural and remote Scotland},
author = {Susan Howick and Jason Whalley},
journal = {Journal of the Operational Research Society},
year = {2007},
doi = {10.1057/palgrave.jors.2602486},
url = {https://doi.org/10.1057/palgrave.jors.2602486}
}
TY - JOUR TI - Understanding the drivers of broadband adoption: the case of rural and remote Scotland AU - Susan Howick AU - Jason Whalley JO - Journal of the Operational Research Society PY - 2007 DO - 10.1057/palgrave.jors.2602486 UR - https://doi.org/10.1057/palgrave.jors.2602486 ER -
Details
- DOI
- 10.1057/palgrave.jors.2602486
- Countries
- United Kingdom
- Regions
- Europe
- Categories
- broadband-and-digital, policy
- Added
- 2026-04-28