Factors Influencing Returning Migrants’ Entrepreneurship Intentions for Rural E-Commerce: An Empirical Investigation in China

Lijuan Huang, Yi Huang, Raoyi Huang, Guojie Xie, Weiwei Cai · 2022 · Sustainability

Summary. Returning migrants in rural China show stronger intentions to start e-commerce businesses when they face urban employment barriers, receive government policy support, and have access to good infrastructure. High startup costs discourage rural e-commerce entrepreneurship. Government policies significantly mediate the relationship between startup costs and entrepreneurial intentions. The study recommends strengthening policy support, improving rural infrastructure, and reducing startup costs to encourage returning migrants to launch e-commerce ventures.

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@article{huang-2022-factors-influencing-returning-migrants-entrepreneurship,
  title   = {Factors Influencing Returning Migrants’ Entrepreneurship Intentions for Rural E-Commerce: An Empirical Investigation in China},
  author  = {Lijuan Huang and Yi Huang and Raoyi Huang and Guojie Xie and Weiwei Cai},
  journal = {Sustainability},
  year    = {2022},
  doi     = {10.3390/su14063682},
  url     = {https://doi.org/10.3390/su14063682}
}

TY  - JOUR
TI  - Factors Influencing Returning Migrants’ Entrepreneurship Intentions for Rural E-Commerce: An Empirical Investigation in China
AU  - Lijuan Huang
AU  - Yi Huang
AU  - Raoyi Huang
AU  - Guojie Xie
AU  - Weiwei Cai
JO  - Sustainability
PY  - 2022
DO  - 10.3390/su14063682
UR  - https://doi.org/10.3390/su14063682
ER  - 

Details

DOI

10.3390/su14063682

Countries

China

Regions

Asia

Categories

entrepreneurship, broadband-and-digital

Added

2026-04-28