The impact of social networks on SMEs’ innovation potential

Alexandra Ioanid, Dana Corina Deselnicu, Gheorghe Militaru · 2018 · Procedia Manufacturing

Summary. Social networks change how businesses operate, but their role in innovation remains understudied. This exploratory study examines whether Romanian SMEs recognize that social media interactions with customers, suppliers, and academics boost innovation potential. The research finds that Romanian businesses primarily use social networks for marketing rather than deliberately engaging external parties in innovation processes.

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@article{ioanid-2018-impact-social-networks-smes-innovation,
  title   = {The impact of social networks on SMEs’ innovation potential},
  author  = {Alexandra Ioanid and Dana Corina Deselnicu and Gheorghe Militaru},
  journal = {Procedia Manufacturing},
  year    = {2018},
  doi     = {10.1016/j.promfg.2018.03.133},
  url     = {https://doi.org/10.1016/j.promfg.2018.03.133}
}

TY  - JOUR
TI  - The impact of social networks on SMEs’ innovation potential
AU  - Alexandra Ioanid
AU  - Dana Corina Deselnicu
AU  - Gheorghe Militaru
JO  - Procedia Manufacturing
PY  - 2018
DO  - 10.1016/j.promfg.2018.03.133
UR  - https://doi.org/10.1016/j.promfg.2018.03.133
ER  - 

Details

DOI

10.1016/j.promfg.2018.03.133

Countries

Romania

Regions

Europe

Categories

entrepreneurship, innovation-networks, general-innovation

Added

2026-04-28