Insights on entrepreneurial bricolage and frugal innovation for sustainable performance

Qaisar Iqbal, Noor Hazlina Ahmad, Hasliza Abdul Halim · 2020 · Business Strategy & Development

Summary. Sustainable leadership drives sustainable performance in emerging markets through frugal innovation and entrepreneurial bricolage. The paper proposes that leaders who practice sustainable leadership influence organizational performance by enabling frugal innovation—doing more with less—particularly when combined with entrepreneurial bricolage. The framework addresses poverty alleviation, sustainable education, and community development as pathways to economic growth and environmental protection.

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Iqbal, Q., Ahmad, N. H., & Halim, H. A.. (2020). Insights on entrepreneurial bricolage and frugal innovation for sustainable performance. Business Strategy & Development. https://doi.org/10.1002/bsd2.147

@article{iqbal-2020-insights-entrepreneurial-bricolage-frugal-innovation,
  title   = {Insights on entrepreneurial bricolage and frugal innovation for sustainable performance},
  author  = {Qaisar Iqbal and Noor Hazlina Ahmad and Hasliza Abdul Halim},
  journal = {Business Strategy & Development},
  year    = {2020},
  doi     = {10.1002/bsd2.147},
  url     = {https://doi.org/10.1002/bsd2.147}
}

TY  - JOUR
TI  - Insights on entrepreneurial bricolage and frugal innovation for sustainable performance
AU  - Qaisar Iqbal
AU  - Noor Hazlina Ahmad
AU  - Hasliza Abdul Halim
JO  - Business Strategy & Development
PY  - 2020
DO  - 10.1002/bsd2.147
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Details

DOI: 10.1002/bsd2.147
Countries: Malaysia
Regions: Asia
Categories: entrepreneurship, innovation-theory, general-innovation
Added: 2026-04-28