Indigenous Culture and Sustainable Reinterpretation: Bidayuh Art and Symbolism in Contemporary Design Innovation as a Heritage Preservation Practice

Marzie Hatef Jalil, Jane Alison · 2025 · Asian Journal of Arts and Culture

Summary. This study examines Bidayuh traditional textiles from Sarawak, Malaysia, and develops six contemporary fashion designs that integrate indigenous symbolism with sustainable practices. Researchers worked with Bidayuh artisans using digital prototyping and low-impact materials to minimize waste. Generation Z respondents strongly accepted designs balancing heritage with modernity, suggesting indigenous cultural elements can drive Malaysia's creative economy while preserving traditional knowledge through ethical co-creation.

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@article{jalil-2025-indigenous-culture-sustainable-reinterpretation-bidayuh,
  title   = {Indigenous Culture and Sustainable Reinterpretation: Bidayuh Art and Symbolism in Contemporary Design Innovation as a Heritage Preservation Practice},
  author  = {Marzie Hatef Jalil and Jane Alison},
  journal = {Asian Journal of Arts and Culture},
  year    = {2025},
  doi     = {10.48048/ajac.2026.100},
  url     = {https://doi.org/10.48048/ajac.2026.100}
}

TY  - JOUR
TI  - Indigenous Culture and Sustainable Reinterpretation: Bidayuh Art and Symbolism in Contemporary Design Innovation as a Heritage Preservation Practice
AU  - Marzie Hatef Jalil
AU  - Jane Alison
JO  - Asian Journal of Arts and Culture
PY  - 2025
DO  - 10.48048/ajac.2026.100
UR  - https://doi.org/10.48048/ajac.2026.100
ER  - 

Details

DOI

10.48048/ajac.2026.100

Countries

Malaysia

Regions

Asia

Categories

indigenous-innovation, entrepreneurship, general-innovation

Added

2026-09-01