Innovation diffusion theory and customers’ behavioral intention for Islamic credit card

Dariyoush Jamshidi, Fazlollah Kazemi · 2019 · Journal of Islamic marketing

Summary. This paper examines what drives customers to adopt Islamic credit cards using innovation diffusion theory and theory of reasoned action. Analysis of 762 bank customers reveals that relative advantage, compatibility, customer awareness, satisfaction, and attitude are the strongest predictors of intention to use Islamic credit cards. The combined theoretical framework effectively explains adoption of this Islamic banking service.

Read the original

Cite this article

Jamshidi, D., & Kazemi, F.. (2019). Innovation diffusion theory and customers’ behavioral intention for Islamic credit card. Journal of Islamic marketing. https://doi.org/10.1108/jima-02-2018-0039

@article{jamshidi-2019-innovation-diffusion-theory-customers-behavioral,
  title   = {Innovation diffusion theory and customers’ behavioral intention for Islamic credit card},
  author  = {Dariyoush Jamshidi and Fazlollah Kazemi},
  journal = {Journal of Islamic marketing},
  year    = {2019},
  doi     = {10.1108/jima-02-2018-0039},
  url     = {https://doi.org/10.1108/jima-02-2018-0039}
}

TY  - JOUR
TI  - Innovation diffusion theory and customers’ behavioral intention for Islamic credit card
AU  - Dariyoush Jamshidi
AU  - Fazlollah Kazemi
JO  - Journal of Islamic marketing
PY  - 2019
DO  - 10.1108/jima-02-2018-0039
UR  - https://doi.org/10.1108/jima-02-2018-0039
ER  -

Details

DOI: 10.1108/jima-02-2018-0039
Categories: innovation-theory, general-innovation
Added: 2026-04-28