Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model

Byoungho Jin, Daeun Chloe Shin · 2020 · Business Horizons

Summary. This paper examines how disruptive business models are transforming the fashion retail industry. Three key innovations—born-digital brands, AI-enabled demand forecasting and design, and collaborative consumption—successfully address unmet customer needs like affordable quality and sustainability. These models also solve operational challenges in demand uncertainty and inventory management that plague traditional push-based supply chains, offering retailers more responsive and efficient alternatives.

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Jin, B., & Shin, D. C.. (2020). Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model. Business Horizons. https://doi.org/10.1016/j.bushor.2020.01.004

@article{jin-2020-changing-game-compete-innovations-fashion,
  title   = {Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model},
  author  = {Byoungho Jin and Daeun Chloe Shin},
  journal = {Business Horizons},
  year    = {2020},
  doi     = {10.1016/j.bushor.2020.01.004},
  url     = {https://doi.org/10.1016/j.bushor.2020.01.004}
}

TY  - JOUR
TI  - Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model
AU  - Byoungho Jin
AU  - Daeun Chloe Shin
JO  - Business Horizons
PY  - 2020
DO  - 10.1016/j.bushor.2020.01.004
UR  - https://doi.org/10.1016/j.bushor.2020.01.004
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Details

DOI: 10.1016/j.bushor.2020.01.004
Countries: South Korea
Regions: Asia
Categories: innovation-theory, general-innovation
Added: 2026-04-28