Drivers of Innovation in Rural Tourism: the Role of Good Governance and Engaged Entrepreneurs

Marion Joppe, Ed Brooker, Kimberly Thomas · 2015

Summary. Good governance and engaged entrepreneurship drive innovation in rural tourism. Research in Ontario identified seven success factors: governance, human resources, investments, research, marketing, communication, and coordination. Engaged entrepreneurs enable incremental innovation that helps rural businesses survive economic challenges, while strategic governance—including bottom-up planning and federal coordination—creates conditions for sustainable tourism development. Local entrepreneurial leadership proves critical for product development and training.

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@article{joppe-2015-drivers-innovation-rural-tourism-role,
  title   = {Drivers of Innovation in Rural Tourism: the Role of Good Governance and Engaged Entrepreneurs},
  author  = {Marion Joppe and Ed Brooker and Kimberly Thomas},
  year    = {2015},
  url     = {http://journals.brandonu.ca/jrcd/article/view/971/0}
}

TY  - JOUR
TI  - Drivers of Innovation in Rural Tourism: the Role of Good Governance and Engaged Entrepreneurs
AU  - Marion Joppe
AU  - Ed Brooker
AU  - Kimberly Thomas
PY  - 2015
UR  - http://journals.brandonu.ca/jrcd/article/view/971/0
ER  - 

Details

Countries

Canada

Regions

North America

Categories

entrepreneurship, regional-innovation-systems, policy

Added

2026-04-28