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Relative advantage and complexity: Predicting the rate of adoption of agricultural innovations

Geoff Kaine, Vic Wright · 2022 · Frontiers in Agronomy

Summary. Farmers adopt agricultural innovations at rates determined by perceived complexity and relative advantage, not just novelty. A survey of 200 New Zealand dairy farmers found that simple technologies take months to adopt while complex ones take years. Critically, originality doesn't predict integration difficulty—apparently simple practices often prove hard to implement in real farm systems. Understanding farm-system integration requirements is essential for predicting adoption timelines and assessing farmers' adaptive capacity to climate change.

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Kaine, G., & Wright, V.. (2022). Relative advantage and complexity: Predicting the rate of adoption of agricultural innovations. Frontiers in Agronomy. https://doi.org/10.3389/fagro.2022.967605

Details

DOI
10.3389/fagro.2022.967605
Countries
New Zealand
Regions
Oceania
Categories
agtech, innovation-theory, climate-and-environment
Added
2026-04-28