Comparison of Marketing Activities among the Rural Women of Omid Entrepreneurship Fund and Agricultural Development Specialized Holding Companies in Fars Province

Ommolbani Karami, Mahsa Fatemi, Kurosh Rezaei‐Moghaddam, Fatemeh Badzaban · 2021 · Journal of Entrepreneurial Strategies in Agriculture

Summary. Rural women entrepreneurs in Iran's Fars Province who received support from Agricultural Development Specialized Holding Companies demonstrated stronger marketing capabilities than those funded by the Omid Entrepreneurship Fund. Women in Holding Companies showed greater awareness of marketing methods, better grasp of marketing strategies, and superior personality traits for entrepreneurship including risk-taking and creativity. The study recommends targeted improvements to enhance marketing activities for women in microfinance programs.

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@article{karami-2021-comparison-marketing-activities-among-rural,
  title   = {Comparison of Marketing Activities among the Rural Women of Omid Entrepreneurship Fund and Agricultural Development Specialized Holding Companies in Fars Province},
  author  = {Ommolbani Karami and Mahsa Fatemi and Kurosh Rezaei‐Moghaddam and Fatemeh Badzaban},
  journal = {Journal of Entrepreneurial Strategies in Agriculture},
  year    = {2021},
  doi     = {10.52547/jea.7.14.57},
  url     = {https://doi.org/10.52547/jea.7.14.57}
}

TY  - JOUR
TI  - Comparison of Marketing Activities among the Rural Women of Omid Entrepreneurship Fund and Agricultural Development Specialized Holding Companies in Fars Province
AU  - Ommolbani Karami
AU  - Mahsa Fatemi
AU  - Kurosh Rezaei‐Moghaddam
AU  - Fatemeh Badzaban
JO  - Journal of Entrepreneurial Strategies in Agriculture
PY  - 2021
DO  - 10.52547/jea.7.14.57
UR  - https://doi.org/10.52547/jea.7.14.57
ER  - 

Details

DOI

10.52547/jea.7.14.57

Countries

Iran

Categories

entrepreneurship, funding

Added

2026-04-28