Rural women entrepreneurship: when femininity compensates for institutional hurdles

Masoud Karami, Yousef Mohammad Karimi, Mohsen Akbari, Juergen Gnoth · 2024 · Asian Business & Management

Summary. Rural women entrepreneurs in Iran leverage cultural femininity values to overcome weak institutional support and develop business opportunities. Through interviews with 15 rural women entrepreneurs, the study shows that when government institutions fail to support women's entrepreneurship, feminine cultural norms actually facilitate opportunity creation and business development. The research connects cultural values to institutional gaps and offers practical guidance for policymakers seeking to strengthen rural women's entrepreneurship.

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Karami, M., Karimi, Y. M., Akbari, M., & Gnoth, J.. (2024). Rural women entrepreneurship: when femininity compensates for institutional hurdles. Asian Business & Management. https://doi.org/10.1057/s41291-024-00283-4

@article{karami-2024-rural-women-entrepreneurship-when-femininity,
  title   = {Rural women entrepreneurship: when femininity compensates for institutional hurdles},
  author  = {Masoud Karami and Yousef Mohammad Karimi and Mohsen Akbari and Juergen Gnoth},
  journal = {Asian Business & Management},
  year    = {2024},
  doi     = {10.1057/s41291-024-00283-4},
  url     = {https://doi.org/10.1057/s41291-024-00283-4}
}

TY  - JOUR
TI  - Rural women entrepreneurship: when femininity compensates for institutional hurdles
AU  - Masoud Karami
AU  - Yousef Mohammad Karimi
AU  - Mohsen Akbari
AU  - Juergen Gnoth
JO  - Asian Business & Management
PY  - 2024
DO  - 10.1057/s41291-024-00283-4
UR  - https://doi.org/10.1057/s41291-024-00283-4
ER  -

Details

DOI: 10.1057/s41291-024-00283-4
Countries: Iran
Categories: entrepreneurship, policy
Added: 2026-04-28