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Conceptualizing the Role of Leadership, Community Support, and Entrepreneurship Skill in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Kalsom Kayat · 2016 · ˜The œEuropean Proceedings of Social & Behavioural Sciences

Summary. Malaysia's government promotes community-based rural homestay programs to develop rural economies through tourism small businesses. This paper identifies three key factors that influence program performance: leadership quality, community support, and entrepreneurship skills. The analysis shows how these determinants work together to help homestay operators deliver quality services and sustain their businesses despite government financial and non-financial support.

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Kayat, K.. (2016). Conceptualizing the Role of Leadership, Community Support, and Entrepreneurship Skill in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. ˜The œEuropean Proceedings of Social & Behavioural Sciences. https://doi.org/10.15405/epsbs.2016.08.80

Details

DOI
10.15405/epsbs.2016.08.80
Countries
Malaysia
Regions
Asia
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28