Restructuring existing value networks to diffuse sustainable innovations in food packaging

Outi Keränen, Hanna Komulainen, Tuula Lehtimäki, Pauliina Ulkuniemi · 2020 · Industrial Marketing Management

Summary. Sustainable food packaging innovations struggle to reach markets because existing industry networks resist change. This study examines how value networks must restructure to enable diffusion of sustainable packaging made from agro-food waste. The research identifies necessary changes across firm, network, and macro levels: recognizing opportunities, integrating new actors and resources, building new relationships, creating supportive regulations, and stimulating market demand. Adopting sustainable packaging requires fundamental reorganization of entire value networks, not just product innovation.

Read the original

@article{ker-nen-2020-restructuring-existing-value-networks-diffuse,
  title   = {Restructuring existing value networks to diffuse sustainable innovations in food packaging},
  author  = {Outi Keränen and Hanna Komulainen and Tuula Lehtimäki and Pauliina Ulkuniemi},
  journal = {Industrial Marketing Management},
  year    = {2020},
  doi     = {10.1016/j.indmarman.2020.10.011},
  url     = {https://doi.org/10.1016/j.indmarman.2020.10.011}
}

TY  - JOUR
TI  - Restructuring existing value networks to diffuse sustainable innovations in food packaging
AU  - Outi Keränen
AU  - Hanna Komulainen
AU  - Tuula Lehtimäki
AU  - Pauliina Ulkuniemi
JO  - Industrial Marketing Management
PY  - 2020
DO  - 10.1016/j.indmarman.2020.10.011
UR  - https://doi.org/10.1016/j.indmarman.2020.10.011
ER  - 

Details

DOI

10.1016/j.indmarman.2020.10.011

Countries

Finland

Regions

Europe

Categories

food-systems, innovation-networks, climate-and-environment, general-innovation

Added

2026-04-28