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User innovation in public service broadcasts: creating public value by media entrepreneurship

Datis Khajeheian, Reza Tadayoni · 2016 · International Journal of Technology Transfer and Commercialisation

Summary. Public service broadcasters can indirectly foster media entrepreneurship by creating demand for external creative sources, though they hesitate to outsource directly to small media entrepreneurs due to quality concerns. Instead, large media companies act as intermediaries, connecting broadcaster demand with independent media entrepreneurs and their user-generated innovations, turning audience creativity into professional content.

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Khajeheian, D., & Tadayoni, R.. (2016). User innovation in public service broadcasts: creating public value by media entrepreneurship. International Journal of Technology Transfer and Commercialisation. https://doi.org/10.1504/ijttc.2016.081635

Details

DOI
10.1504/ijttc.2016.081635
Countries
Denmark
Regions
Europe
Categories
entrepreneurship, innovation-networks, general-innovation
Added
2026-04-28