Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory

Ali Junaid Khan, Waseem Ul Hameed, Jawad Iqbal, Ashfaq Ahmad Shah, Muhammad Atiq Ur Rehman Tariq, Saira Ahmed · 2022 · Sustainability

Summary. This study examines how Pakistani hospitals can adopt sustainability innovations by leveraging environmental opinion leadership. Using survey data from hospital employees, the research identifies five key factors that drive adoption: trialability, innovativeness, compatibility, simplicity, and relative advantage. The findings provide practical guidance for improving environmental sustainability in Pakistan's hospital sector.

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Khan, A. J., Hameed, W. U., Iqbal, J., Shah, A. A., Tariq, M. A. U. R., & Ahmed, S.. (2022). Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory. Sustainability. https://doi.org/10.3390/su142114547

@article{khan-2022-adoption-sustainability-innovations-environmental-opinion,
  title   = {Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory},
  author  = {Ali Junaid Khan and Waseem Ul Hameed and Jawad Iqbal and Ashfaq Ahmad Shah and Muhammad Atiq Ur Rehman Tariq and Saira Ahmed},
  journal = {Sustainability},
  year    = {2022},
  doi     = {10.3390/su142114547},
  url     = {https://doi.org/10.3390/su142114547}
}

TY  - JOUR
TI  - Adoption of Sustainability Innovations and Environmental Opinion Leadership: A Way to Foster Environmental Sustainability through Diffusion of Innovation Theory
AU  - Ali Junaid Khan
AU  - Waseem Ul Hameed
AU  - Jawad Iqbal
AU  - Ashfaq Ahmad Shah
AU  - Muhammad Atiq Ur Rehman Tariq
AU  - Saira Ahmed
JO  - Sustainability
PY  - 2022
DO  - 10.3390/su142114547
UR  - https://doi.org/10.3390/su142114547
ER  -

Details

DOI: 10.3390/su142114547
Countries: Pakistan
Regions: Asia
Categories: climate-and-environment, innovation-theory, rural-healthcare, general-innovation
Added: 2026-04-28