Creating a Taxonomy for Mobile Commerce Innovations Using Social Network and Cluster Analyses

Lara Khansa, Christopher W. Zobel, Guillermo Goicochea · 2012 · International Journal of Electronic Commerce

Summary. This paper analyzes over 2,300 mobile commerce patent applications using social network and cluster analysis to identify focal innovation areas and create a taxonomy of m-commerce innovations. The analysis reveals that consumer empowerment and co-creation drive mobile commerce service development, showing how customers shape new offerings in this rapidly growing sector.

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Khansa, L., Zobel, C. W., & Goicochea, G.. (2012). Creating a Taxonomy for Mobile Commerce Innovations Using Social Network and Cluster Analyses. International Journal of Electronic Commerce. https://doi.org/10.2753/jec1086-4415160402

@article{khansa-2012-creating-taxonomy-mobile-commerce-innovations,
  title   = {Creating a Taxonomy for Mobile Commerce Innovations Using Social Network and Cluster Analyses},
  author  = {Lara Khansa and Christopher W. Zobel and Guillermo Goicochea},
  journal = {International Journal of Electronic Commerce},
  year    = {2012},
  doi     = {10.2753/jec1086-4415160402},
  url     = {https://doi.org/10.2753/jec1086-4415160402}
}

TY  - JOUR
TI  - Creating a Taxonomy for Mobile Commerce Innovations Using Social Network and Cluster Analyses
AU  - Lara Khansa
AU  - Christopher W. Zobel
AU  - Guillermo Goicochea
JO  - International Journal of Electronic Commerce
PY  - 2012
DO  - 10.2753/jec1086-4415160402
UR  - https://doi.org/10.2753/jec1086-4415160402
ER  -

Details

DOI: 10.2753/jec1086-4415160402
Countries: United States
Regions: North America
Categories: broadband-and-digital, innovation-theory, general-innovation
Added: 2026-04-28