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Towards innovation performance of SMEs: investigating the role of digital platforms, innovation culture and frugal innovation in emerging economies

Amira Khattak, Mosab I. Tabash, Zahid Yousaf, Magdalena Rãdulescu, Abdelmohsen A. Nassani, Mohamed Haffar · 2021 · Journal of Entrepreneurship in Emerging Economies

Summary. Digital platforms directly boost innovation performance in small and medium enterprises in emerging economies, while innovation culture mediates this relationship. Frugal innovation moderates the link between innovation culture and performance. The study surveyed 387 managers at Pakistani SMEs and found that businesses adopting digital platforms and fostering innovation culture achieve better innovation outcomes, critical for competing in dynamic emerging markets.

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Khattak, A., Tabash, M. I., Yousaf, Z., Rãdulescu, M., Nassani, A. A., & Haffar, M.. (2021). Towards innovation performance of SMEs: investigating the role of digital platforms, innovation culture and frugal innovation in emerging economies. Journal of Entrepreneurship in Emerging Economies. https://doi.org/10.1108/jeee-08-2021-0318

Details

DOI
10.1108/jeee-08-2021-0318
Countries
Pakistan
Regions
Asia
Categories
broadband-and-digital, entrepreneurship, innovation-theory, general-innovation
Added
2026-04-28