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Acceptance Process: The Missing Link between UTAUT and Diffusion of Innovation Theory

Achilles Kiwanuka · 2015 · American Journal of Information Systems

Summary. This paper argues that the Unified Theory of Acceptance and Use of Technology (UTAUT) lacks a critical component: the actual adoption process that technologies go through. While UTAUT incorporates factors from Diffusion of Innovation theory, it omits the stages and progression of how technologies actually get adopted. The author contends that including adoption processes in UTAUT would improve predictions of technology acceptance and calls for future research to account for the environment and context surrounding technology use.

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Kiwanuka, A.. (2015). Acceptance Process: The Missing Link between UTAUT and Diffusion of Innovation Theory. American Journal of Information Systems. https://doi.org/10.12691/ajis-3-2-3

Details

DOI
10.12691/ajis-3-2-3
Categories
innovation-theory, general-innovation
Added
2026-04-28