Rural Telephone Company Adoption of Service Innovations: A Community Field Theory Approach*

Peter F. Korsching, Stephen G. Sápp, Sami Abdel-Hadi Moustafa El-Ghamrini · 2003 · Rural Sociology

Summary. Rural telephone companies in Iowa that actively participate in local economic development activities adopt telecommunications service innovations at higher rates than those that don't. The study distinguishes between service innovations (improving client offerings) and operations innovations (improving business efficiency), finding that community engagement directly drives adoption of new technologies to serve rural customers better.

Read the original

Cite this article

Korsching, P. F., Sápp, S. G., & El-Ghamrini, S. A. M.. (2003). Rural Telephone Company Adoption of Service Innovations: A Community Field Theory Approach*. Rural Sociology. https://doi.org/10.1111/j.1549-0831.2003.tb00143.x

@article{korsching-2003-rural-telephone-company-adoption-service,
  title   = {Rural Telephone Company Adoption of Service Innovations: A Community Field Theory Approach*},
  author  = {Peter F. Korsching and Stephen G. Sápp and Sami Abdel-Hadi Moustafa El-Ghamrini},
  journal = {Rural Sociology},
  year    = {2003},
  doi     = {10.1111/j.1549-0831.2003.tb00143.x},
  url     = {https://doi.org/10.1111/j.1549-0831.2003.tb00143.x}
}

TY  - JOUR
TI  - Rural Telephone Company Adoption of Service Innovations: A Community Field Theory Approach*
AU  - Peter F. Korsching
AU  - Stephen G. Sápp
AU  - Sami Abdel-Hadi Moustafa El-Ghamrini
JO  - Rural Sociology
PY  - 2003
DO  - 10.1111/j.1549-0831.2003.tb00143.x
UR  - https://doi.org/10.1111/j.1549-0831.2003.tb00143.x
ER  -

Details

DOI: 10.1111/j.1549-0831.2003.tb00143.x
Countries: United States
Regions: North America
Categories: broadband-and-digital, innovation-theory, regional-innovation-systems
Added: 2026-04-28